History of National Prosecco Week
2023
The 2023 edition of National Prosecco Week recorded unprecedented success with expanded participation, confirming the popularity of Prosecco DOC and Prosecco DOC Rosé in the US market. The week-long campaign featured media and influencer seminars hosted by icon chef and hospitality celebrity Lidia Bastianich, advertising in New York’s Times Square, consumer events in top markets, among a rigorous social media and influencer campaign. 1,250 retailers and restaurants in 26 States across the US participated in National Prosecco Week, including partnerships with esteemed marketplaces such as Eataly, Wine.com, and Costco.
National Prosecco Week 2023 was recognized with a Platinum Award by MarCom Awards in its Strategic Communications, Marketing/Promotion Campaign category and received an honorable mention in the PR News Platinum Awards for Campaign of the Year, Food & Beverage.
See highlights from our award-winning National Prosecco Week campaign in 2023:
- Participating Retailers and Restaurants: 1,250+
- POS Kits Distributed to Participating Restaurants and Retailers: 443
- Media Partnership Impressions: 436,000
- Times Square Advertising Impressions: 10,500,000
Social Media Impressions: 1,466,693
2022
- Participating Retail Stores and e-Commerce Platforms: 1,000+
- CityHive Partnership and Resulting Wine Merchant Connections: 1,100+
- Times Square Advertising: 24 Hours a Day for 7 Days
- Influencers Involved: 38
- Influencer Engagement: 98,847
- Influencer Reach: 197,270
- Influencer Content: 230
- Consumer Sweepstakes Participants: 1,500+
- Consumer Events: 2
- Chicago
- New York City
2021
- Participating Retail Stores and e-Commerce Platforms: 700+
- Media Placement Increase: 181%
- Media Impressions Increase: 136%
- Influencers Involved: 41
- Influencer Engagement: 40,345
- Influencer Reach: 5,273,442
- Influencer Content: 197
- Prosecco DOC Social Media Impressions: 3,030,000
- Prosecco DOC Social Media Engagements: 70,200
- Virtual Seminars & Instagram Live Tastings with Influencers: 10
- Views: 7.500+
- Orders Increase on SevenFifty from 2020: 251%
- Increase of Prosecco DOC Sales at 150 Participating Stores from 2020: 700%
- Increase of Prosecco DOC Sales at Binny’s Beverage Depot from 2020: 7.62%
- Increase of Prosecco DOC Sales at Wine.com: from 2019 (Pre-Pandemic):
- 159% in Value
- 132% in Volume
2020
- Participating Retail Stores and e-Commerce Platforms: 500+
- Influencers Involved: 37
- Influencer Reach: 202,018
- Influencer Content: 259
- Likes: 13,259
- Comments: 1,687Impressions: 127,523
- Prosecco DOC Social Media Impressions: 1,150,000
- Prosecco DOC Social Media Engagements: 58,500
- Virtual Seminars & Instagram Live Tastings with Influencers: 5
- Views: 5.000+
- Total Increase of Resulting Prosecco DOC Sales at Participating Stores: 27%
- Total Increase of Resulting Prosecco DOC Sales at Binny’s Beverage Depot: 24%
- Total Increase of Resulting Prosecco DOC Sales at Wine.com: 274%
- Increase in Customers: 421%
- Total Increase of Resulting Prosecco DOC Sales at SevenFifty: 40%
2019
- Participating Retail Stores and Restaurants: 116
- Influencers Involved: 22
- Influencer Impressions: 2,863,757
- Prosecco DOC Social Media Impressions: 495,000+·
- Prosecco DOC Social Media Engagements: 30,500+
- Prosecco DOC Food Pairing Masterclasses: 5
- Prosecco DOC & Cheese Pairing Masterclass: 1
- Consumer Party Attendance: 102
2018
- Participating Retail Stores and Restaurants: 73
- Influencers Involved: 43
- Influencer Impressions: 1,547,600
- NPW Impressions on Social Media: 1,100,000
- First-Ever Pizza & Prosecco Competition
- Top New York Pizzaioli Involved: 4
- Nationwide Prosecco DOC Masterclasses: 5
- Local Trade and Press Attendance: 150+
- Prosecco & Pizza Consumer Party Attendance: 160+
