Are you an importer, distributor, retailer, or a restaurant?
Do you want to boost sales and attract new customers?
Would you like to be officially featured in a nationwide campaign this June 2024?
Sign up now to be part of National Prosecco Week, June 24-30,2024 – the official national celebration of the most popular sparkling wine, Prosecco DOC
What is National Prosecco Week?
National Prosecco Week is the official celebration of the most popular sparkling wine, Prosecco DOC!
It’s a nationwide campaign that will take place from June 24-30, 2024. It’s supported by the Prosecco DOC Consortium with publicity, press and trade activations, consumer events, influencer marketing, and advertising.
Every year, National Prosecco Week reaches 1,000+ e-commerce, restaurants, and brick-and-mortar stores across the US!
Why should I register?
The Prosecco DOC category and brand are powerhouses when it comes to driving consumer excitement and discussion. As with all beverage categories and trends, the key is keeping them top of mind for consumers in a dynamic way.
Participation is always free and it will grant the following benefits:
- Increased visibility of your store and Prosecco DOC sales boost
- Media mentions of your business in online and print industry publications
- Posts and mentions on social media through top influencer and consumer accounts
- Feature in the official National Prosecco Week Website
- Trendy and useful POS materials to promote the activation and attract new customers
Importer and distributor benefits:
- Strengthening relationships with distribution and retail partners by supporting Prosecco DOC in the market
- Creating interest and excitement around Prosecco DOC to drive depletions
- Fostering partnerships by engaging in training sessions centered around Prosecco DOC
- Promotions can be aligned with messaging being broadcast by the Prosecco DOC Consorzio
Retailer benefits:
- Create unique and exciting floor displays featuring Prosecco DOC
- Host consumer tastings featuring Prosecco DOC
- Tailor staff training and consumer masterclass seminars to include Prosecco DOC
- Promotions can be aligned with messaging being broadcast by the Prosecco DOC Consorzio
Restaurant benefits:
- Create unique cocktails made with Prosecco DOC
- Launch special pairing menus or dinners featuring Prosecco DOC
- Tailor new or existing promotions to include Prosecco DOC
- Promotions can be aligned with messaging being broadcast by the Prosecco DOC Consorzio
Register now and Join a
Community of Prosecco DOC lovers!
The only requirement is to carry at least one Prosecco DOC.
How to recognize Prosecco DOC: Every bottle of Prosecco DOC must have the State label on the neck as a guarantee of quality and authenticity. Prosecco DOC must be written on the front label and “Product of Italy” must be written on the back label.
